SEO + Content Strategy = SEO Strategy

I’m sick of fighting with SEO experts. Not because I dislike them, or because I think they’re wrong or they’re stupid. I’m sick of fighting because I know we need an SEO strategy. Every SEO expert I’ve ever met has known more about what Google will respond to than I do. They know more about…

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What is Creativity?

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same…

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Recommended Reading: Contagious

I can’t recommend Contagious, by Jonah Berger, enough. Very few books get a 5 star rating from me. 5 stars, to me, means this book was so fantastic that I want to own it, so that I can reread it again and again. The few books that do get this rating tend to be classics…

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Live from CSA: How to Convince Your Boss to Invest in Content Marketing

How to Convince Your Boss to Invest in Content Marketing, by Arnie Kuenn Arnie’s team does content marketing workshops, and frequently hears students afterwards asking “I can’t get our management  to see the potential in this.” The problem: using words like “blogging” or “social media” or “content marketing” or “inbound marketing” doesn’t work. The solution:…

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Content & Copywriting Resources

I love when I can go to one place and find a bajillion useful sites. So I made one just for you! Happy Birthmasversary! Content 101 (Strategy & Marketing) A Content Strategy Roadmap, Brain Traffic The Epic List of Content Strategy Resources, Jonathon Colman 100 Content Marketing Examples, CMI The Grande Guide to B2B Content…

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Sharing is Caring

I’m hearing some contradictory viewpoints on the importance of sharing friends and colleagues’ links via social media. Let’s walk through the options. “Sharing isn’t as valuable as creation, and I only have time for one.” I hear this a lot. It’s why many marketing teams aren’t more active on social media, and it’s not an…

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What’s that Sound?

This morning I got in the car, turned on the radio, and immediately remembered that I have got to TiVo Suits this Thursday. There wasn’t a Suits commercial on the radio. There was something better: “Love Me Again” by John Newman was playing. This is  a song that I couldn’t have named 24 hours ago, but USA…

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PSA: Content Reuse doesn’t negate Focused Content

This is a public service announcement. 9 out of 10* content strategists and content marketers agree that you should reuse your content. However, that doesn’t mean reused content should be any less focused than original content. If you offer webinars, and get great responses, don’t throw your webinar images up on Pinterest “to reuse them.”…

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