SEO + Content Strategy = SEO Strategy

I’m sick of fighting with SEO experts. Not because I dislike them, or because I think they’re wrong or they’re stupid. I’m sick of fighting because I know we need an SEO strategy. Every SEO expert I’ve ever met has known more about what Google will respond to than I do. They know more about…

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What is Creativity?

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same…

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Recommended Reading: Contagious

I can’t recommend Contagious, by Jonah Berger, enough. Very few books get a 5 star rating from me. 5 stars, to me, means this book was so fantastic that I want to own it, so that I can reread it again and again. The few books that do get this rating tend to be classics…

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Live from CSA: How to Convince Your Boss to Invest in Content Marketing

How to Convince Your Boss to Invest in Content Marketing, by Arnie Kuenn Arnie’s team does content marketing workshops, and frequently hears students afterwards asking “I can’t get our management  to see the potential in this.” The problem: using words like “blogging” or “social media” or “content marketing” or “inbound marketing” doesn’t work. The solution:…

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Content and Copywriting Resources

I love when I can go to one place and find a bajillion useful sites. I’m a big fan of Jon Colman’s Epic List of Content Strategy Resources as well as Megan Whalin’s UI Content Resources. Here’s a set of content and copywriting resources. It’s designed for content creators who are combining strategic elements and copywriting….

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Co-Branding for the Win

This morning I got in the car, turned on the radio, and immediately remembered that I want to warch Suits on Thursday. There wasn’t a Suits commercial on the radio. There was something better: “Love Me Again” by John Newman was playing. This is  a song that I couldn’t have named 24 hours ago. But USA has managed…

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