A Few Good Words

Polonius: What do you read, my lord? Hamlet: Words, words, words. I’ve been thinking lately about words. I read, write, and edit at work, and when I leave I read for enjoyment. We as a culture are inundated by words – words on signs, words on social media, words on TV, words on packages and games…

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The Difference Between Good Taste and Best Practices

“Everybody thinks they have good taste and a sense of humor but they couldn’t possibly all have good taste.” -Marie, “When Harry Met Sally” Marie’s rationale for getting rid of her boyfriend’s atrocious wagon-wheel table is the same explanation we all use when we think something is obvious, or common sense. Nora Ephron wrote (fictional)…

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There’s no Wrong Way to use a Reeses

“THEM: Well, I have to confess that we don’t quite use it the way you’d want… ME: (frowns) Now, that frown you see may not be for the reason you think. I’m not frowning because people don’t follow the methods we share to the letter. I’m frowning because they seem to think that’s a problem.” -Jesse James Garrett, How…

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Unsubscribe

Over at UX Booth, author Katharine Bierce recently wrote about email notification design strategies. One issue she identified in far too many emails is the “unsubscribe” link, and the variety of ways companies utilize it. Often, that unsubscribe link takes users anywhere but an unsubscribe page: “When I clicked on the “unsubscribe” option at the bottom of an…

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