Conversational Interfaces: How is Alexa Different from a Chatbot?

Conversational interfaces. What are they? At Phillip Hunter (Pulse Lab) focused on AI in his Confab talk. But a conversational interface goes far beyond artificial intelligence (AI) and Natural Language Processing (NLP) (though NLP can certainly help!). There are AI assistants, chatbots, and even simple conversation-based UX writing. How do they differ? Did you find this…

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Do You Need a Website?

How important is your unique website to your content marketing efforts? It turns out, it may not be important at all. You may not need a website. And maybe it doesn’t matter if you have a unique URL! It’s a whole new world. Your URL, Your Site, Your Content When you think of your site…

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Content Strategy for Health Literacy

Health literacy is defined by the Office of Disease Prevention and Health Promotion (ODPHP) as “the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” It would be easy to relegate health literacy to copywriters online, and healthcare professionals in appointments. But health literacy goes well beyond reading,…

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UX Writing is Content Strategy + Copywriting

I first began paying attention to the term UX writing in late 2016. Kristina Bjoran, my brilliant friend and colleague, was writing a piece: “What is UX Writing,” and for the first time I understood why people were differentiating it from copywriting. While copywriting isn’t always a part of content strategy, UX writing is content…

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Collaboration for Content Maintenance and Change

This weekend I took a quick trip to Philly to attend and speak at Conduit 2018, hosted by the Society of Technical Communications Philadelphia Metro Chapter. The main takeaway? Collaboration is key. I’m consistently impressed by the quality of talks at STC conferences. At some of the larger conferences we hear mostly from agencies and freelancers….

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Our UX Ethical Responsibility

In a recent UX Matters article by Peter Hornsby, Hornsby calls out Facebook for purposely designing an addictive application. He quotes Sean Parker, Facebook’s first president, on the company’s goal: “How do we consume as much of your time and conscious attention as possible. And that means that we need to sort of give you…

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Will Alexa Make Us Rude?

Last night my husband made dinner at a friend’s house. At our house, he often has 3-4 timers running on his phone as he cooks. At our friend’s home, he spoke to Alexa. As I sat making conversation, I overheard him say “Alexa, please set a timer for 4 minutes.” and I felt a rush…

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Content Strategy is Complex

We often talk about making the complex simple. For years, I thought that the biggest challenge in working on a large scale project was how to simplify complex processes. But lately, I’ve recognized a flaw in that way of thinking. In short, content strategy is complex. Simplify, simplify I have a lot of great recommendations for…

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Content Strategy Transcends Industries

What does content strategy for higher education have to do with healthcare or finance? More than you might think! Building on your content strategy education can improve your team’s ability to handle complexity, regulations, and user needs in any industry. Conference Revelations Last week I was lucky enough to attend Confab Higher Ed. As always,…

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