Content Strategy for Health Literacy

Health literacy is defined by the Office of Disease Prevention and Health Promotion (ODPHP) as “the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” It would be easy to relegate health literacy to copywriters online, and healthcare professionals in appointments. But health literacy goes well beyond reading,…

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UX Writing is Content Strategy + Copywriting

I first began paying attention to the term UX writing in late 2016. Kristina Bjoran, my brilliant friend and colleague, was writing a piece: “What is UX Writing,” and for the first time I understood why people were differentiating it from copywriting. While copywriting isn’t always a part of content strategy, UX writing is content…

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Collaboration for Content Maintenance and Change

This weekend I took a quick trip to Philly to attend and speak at Conduit 2018, hosted by the Society of Technical Communications Philadelphia Metro Chapter. The main takeaway? Collaboration is key. I’m consistently impressed by the quality of talks at STC conferences. At some of the larger conferences we hear mostly from agencies and freelancers….

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Our UX Ethical Responsibility

In a recent UX Matters article by Peter Hornsby, Hornsby calls out Facebook for purposely designing an addictive application. He quotes Sean Parker, Facebook’s first president, on the company’s goal: “How do we consume as much of your time and conscious attention as possible. And that means that we need to sort of give you…

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Will Alexa Make Us Rude?

Last night my husband made dinner at a friend’s house. At our house, he often has 3-4 timers running on his phone as he cooks. At our friend’s home, he spoke to Alexa. As I sat making conversation, I overheard him say “Alexa, please set a timer for 4 minutes.” and I felt a rush…

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Content Strategy is Complex

We often talk about making the complex simple. For years, I thought that the biggest challenge in working on a large scale project was how to simplify complex processes. But lately, I’ve recognized a flaw in that way of thinking. In short, content strategy is complex. Simplify, simplify I have a lot of great recommendations for…

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Content Strategy Transcends Industries

What does content strategy for higher education have to do with healthcare or finance? More than you might think! Building on your content strategy education can improve your team’s ability to handle complexity, regulations, and user needs in any industry. Conference Revelations Last week I was lucky enough to attend Confab Higher Ed. As always,…

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Marvel Comics and the Future of UI

I’m catching up on Agents of Shield. No spoilers, I promise, but FYI there’s an Android who looks human in a Season 4 episode. She’s a nearly-perfect humanesque Android, and her creator pronounces she has come “through the Uncanny Valley and out the other side!” She’s any techie’s dream creation – ideally, the future of UI….

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First Impression: I’m in Hell

They say not to judge a book by its cover. But when I walked into a hotel in Brussels my first impression was of heavy red curtains and gold chandeliers. I couldn’t help but be reminded of the Scene description of Huis Clos (No Exit, in English): a plain room furnished in the style of the French…

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