The Challenge with Clinically Accurate and Usable Content

A clinician I work with recently synopsized our work writing clinical content brilliantly: “If the content isn’t accurate, it’s harmful. But if it’s not usable content, who cares?” This is at the heart of content strategy for healthcare. “Acute Myocardial Infarcions may lead to impairment in diastolic and systolic function” is clinically accurate, but hard…

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Personalization in Healthcare

Personalization in healthcare is one of the most important areas a UX person can focus. Why? It’s possible that healthcare is both the area where we are the most the same, and the most different. Everyone has a pulse. But each pulse beats at a slightly different rate. What’s more, while a lower pulse is…

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The (Lack of) Vaccination Content Strategy

In January I wrote about how a solid content strategy could really help improve vaccination numbers. There didn’t appear to be a vaccination content strategy, just as there hadn’t been a Covid content strategy. At the time, I quoted the New York Times’ morning newsletter (aptly titled The Morning), which was voicing concerns over vaccine…

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Content Strategy in Healthtech turns Information into Knowledge

Hari Tsoukas, an expert in organizational studies at the University of Cyprus, highlights the distinction between “information” and “knowledge.” Information, he wrote, “consists of objectified, decontextualized, time-less, impersonal, value-free representations,” whereas knowledge is “context-dependent, personalized, time-bound, and infused with values.” Robert Wachter, The Digital Doctor In 2017, Dr. Robert Wachter published The Digital Doctor. Shortly…

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