Live from LavaCon: Business to Human

Business to Human: How Companies Use Content to Drive Customer Loyalty, by Joe Gelb What is loyalty? It means customers stay with us, instead of going to our competitors. At the end of the day, loyalty is driven by trust. Trust in what? Trust in our company to help them do what they need with…

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Live from HXD: You are the Future of Health Equity

You are the Future of Health Equity, by Daniel Burje Chonde What are the problems facing DEI groups? Competiting priorities Limited resources The people doing the work often lack the tech/business/design skills Equality vs equity Equality is giving the same thing to everyone. Equity is giving different things to different people based on their needs….

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Data-Driven Behavior Change

Data-Driven Behavior Change: From Awareness > Understanding > Action, by Eli Myers and Camille Rocca How did Omada incorporate continuous glucose monitoring (CGM) into their product? The goal is to incorporate this data as part of personal health data. What is personal health data? Behavioral data: physical activity, mood, sleep, etc Biometric data: body weight,…

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Live from HXD: Digital Charisma

Digital Charisma, by Ravi Komatireddy Preventive diseases are treatable, reversible – heart disease, stroke, obesity, diabetes. Neuroplasticity is one of the great attributes of being human. Humans adapt. Behavior change is not that hard. All you have to do is hire a personal trainer! …if you have a billion dollars. It’s not that we don’t…

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Live from HXD: Stress Addiction

Stress Addiction: From Morning Coffee to the Cardiac Wing, by Taylor Cashdan Taylor was the kid who did everything. As an adult that continued, but eventually he found he was basically addicted to the cortisol – he had a stress addiction. He didn’t have a medical condition. Not too much or too little cortisol. But…

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