Live from UXPA: Accessibility for Content Strategists and Designers

Accessibility for Content Strategists and Designers, by Janell Sims Accessibility is for everyone. People with physical, cognitive, or emotional disabilities, temporary (tendonitis!) or permanent, etc. Harvard has a new digital accessibility policy, and Janell is super excited. Why is Accessibility Critical? Morally, it’s the right thing to do. But also, you will get sued otherwise….

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Live from UXPABOS: Speak Their Language

Speak Their Language, by Zara Fishkin With localized products, more people can access your services, and more people can use your services more effectively. Plus it contributes to revenue. On a human level… more people feel represented with localized products. Localization at Facebook Zara writes for the user interface. More than a billion people a…

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Live from HITMC: Beyond the Content Pillar

Beyond the Content Pillar: How to Convert Killer Content into Quality Leads, by Lori Uzzo and Melissa Pickle A content pillar is a large, meaty asset that can be repurposed in many ways – an ebook, a guide, a webinar. It takes a substantial commitment of content resources. But there are challenges. Challenge: Small Teams…

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Live from HITMC: Mapping Marketing to Moments

Mapping Marketing to Moments, by Andrew Hanelly Getting attention is hard. As a middle child, failed rockstar, wannabee writer, Andrew learned that. Earning attention is how you monetize a business. Attention is the currency of business. You need to earn it, keep it, and monetize it. How do you get attention? Plenty of marketers try…

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Live from HITMC: Scratching a Niche

Scratching a Niche: Digital Marketing When the Audience is Small, by Joshua Golden Digital marketing is like ax throwing – you close your eyes and hope it hits a bullseye. So Joshua dials in with these steps: Calculating cost and setting a budget Choosing audiences Dialing in on the competition Standing out Optimizing and testing Getting the…

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Live from HXD: How Kaiser Permanente is using human centered design to help members understand and improve their emotional health

How Kaiser Permanente is using human centered design to help members understand and improve their emotional health, by were Trina Histon, Scott Heisler, and Aubrey Kraft At Kaiser Permanente there are many patients who are sub-clinical but are feeling distress. They wanted to understand what would be more convenient and provide more options for people,…

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Live from HXD: From Paper to Personal

From Paper to Personal: Partnering with Patients for Condition Management, by Katherine Martinko and Natalie Friedman GetWell network helps people engage patients in their own care. They speak with about 5 million patients each year. They are building a tool for patients and their families to use while in the hospital. It’s personalized, and they…

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