Live from OmnichannelX: Solving the global content challenge

Solving the global content challenge, by Jonathan Whiteside 75% of customers expect a consistent and relevant experience no matter where they engage, regardless of what: Channels Brands Territories Now throw in globalization. It needs to be intelligent, automated, engaging, personal, and also local. Make Content a Digital Supply Chain Manufacture something, ship it to the…

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Live from OmniChannelX: Omnichannel content in the wilds of the enterprise

Omnichannel content in the wilds of the enterprise, by Ryan Skinner Forrester speaks with businesses about how to develop growth strategies. Ryan finds that business’ content problems are like flooding: everywhere. They’re both more complex and more trivial than he would have expected. Ryan saw a car dealership argue with a consumer about the terminology…

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Live from AHIPcx: Words Matter

Words Matter: How to Leverage Design Thinking to Create Great Customer Experiences, by Michael Zagami Of course words matter – we all agree on that. But which words matter? To whom? Lately it feels like big data analytics, AI, they are exciting – but what about engagement strategies? No one seems to care. But that’s not…

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Live from HxD: Customizing Content

Customizing Content, by Amy Behrens Content is everywhere. How do we cut through the noise? We make our content: accurate trustworthy timely customized Customization is different from personalization. Customization is by the user. Personalization is by us, for the user. Why Customize? We are busy, selfish creatures. We want clear, relevant information when and where we want it….

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Live from HxD: Designing for Health Fluency

Designing for Health Fluency, by Dana Ortegón As a content strategist, Dana listens to peoples’ stories. She listens for what’s being told, in addition to what’s being said. She watched her mother struggle with the language when they lived in Columbia (her dad spoke the language fluently, but her mother did not). Navigating the health…

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Live from HxD: Writing Content for Low Health Literacy

Writing Content for Low Health Literacy, by Emily Broderick Health literacy: the capacity to obtain, process, and understand basic health information and services in order to make appropriate health decisions.” The top 3 health searches: pregnancy symptoms flu symptoms diabetes symptoms More than 35% of people go online to self-diagnose their symptoms (as of 2013). So we need to…

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