How to Create Personalization Business Rules

Lately I’ve been exploring what defines personalization, and how low-tech personalization can succeed (no machine learning required!). I’ve also learned a lot from my colleague Kevin Nichols. And I’ve realized something. All personalization requires a low-tech approach. All personalization has personalization business rules. Personalization business rules are the key to answering the question: what content…

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The Illusion of Choice: A Dark UX Pattern

Back in 2015 I wrote about the “perception of control“. These are situations where people don’t (or can’t) have control, but UI elements help make it look like they do. But lately I’ve been hearing about a dark UX pattern. This pattern, much like the UI patterns I noted, looks like a choice. But it…

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The State of Voice UI in 2019

I spent last week at VOICE Summit, soaking in all that is happening in voice UI. Use cases for voice, new products coming out, and the latest technology dominated the stage. It was overwhelming, and incredible. Here are just a few of my many takeaways – and a few recommendations for where to learn more:…

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Live from Voice Summit: The Voice Playbook

The Voice Playbook – Your foolproof guide to building best-in-class voice products, by Polina Cherkashyna and Hilary Hayes There aren’t a lot of best practices in place for emerging technologies like Voice. So Polina and Hilary have worked on a Playbook. Their work begins with research to identify the needs, then making the product, releasing…

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Live from VoiceSummit: Internationalizing Your Voice

Internationalizing Your Voice, by Joseph Tyler Joseph is in linguistics. He works at Sensely, where they created a conversational interface to help people connect with insurance and healthcare resources. There’s a “voice mode” and a “text mode”, and they work across multiple countries. So, what goes into internationalization? Translation Translation work costs money! But it’s…

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What is Personalization?

Personalization is one of those words that’s not quite a buzz word… but is also rarely defined. What is personalization? It’s a new technology, it’s an opportunity for better experiences, and it’s hard to do well. Good personalization feels like magic, but it takes a lot of prep work. Simply put, the technology in this…

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Three Steps to Create Personalized Dynamic Content

When terms like “dynamic content” and “personalization” become buzz words, content creators are left with a question: how do we actually create personalized dynamic content? Here are three steps you can take. Each step guarantees you’re building content for your target audience – and not just throwing money at a buzzword. Step One: Define Personalization…

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