Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
What can content strategists do to address racism and place-ism in healthcare? In J. Nwando Olayiwola’s TEDx talk Combating Racism and Place-ism in Medicine, she speaks to the serious problem of racism in medicine. Racism leads to higher mortality rates and poorer care for black men and women. For example, health professionals assume black patients…
You are the Future of Health Equity, by Daniel Burje Chonde What are the problems facing DEI groups? Competiting priorities Limited resources The people doing the work often lack the tech/business/design skills Equality vs equity Equality is giving the same thing to everyone. Equity is giving different things to different people based on their needs….
Data-Driven Behavior Change: From Awareness > Understanding > Action, by Eli Myers and Camille Rocca How did Omada incorporate continuous glucose monitoring (CGM) into their product? The goal is to incorporate this data as part of personal health data. What is personal health data? Behavioral data: physical activity, mood, sleep, etc Biometric data: body weight,…
Digital Charisma, by Ravi Komatireddy Preventive diseases are treatable, reversible – heart disease, stroke, obesity, diabetes. Neuroplasticity is one of the great attributes of being human. Humans adapt. Behavior change is not that hard. All you have to do is hire a personal trainer! …if you have a billion dollars. It’s not that we don’t…
Stress Addiction: From Morning Coffee to the Cardiac Wing, by Taylor Cashdan Taylor was the kid who did everything. As an adult that continued, but eventually he found he was basically addicted to the cortisol – he had a stress addiction. He didn’t have a medical condition. Not too much or too little cortisol. But…
Every organization knows what they do. Some know how they do it, and a very few know why they do it – not to make money, but why you get out of bed in the morning, and why anyone should care. Simon Sinek calls this the Golden Circle. I think Simon Sinek’s golden circle is…
“The secret is not to go to sleep until you’ve written your words for the day. You might be sleep deprived, but you’ll finish your novel.” Matt Cutts, Try something new for 30 days As part of my manager training through Alphabet, someone recommended I watch Matt Cutts’ inspirational talk “Try Something New for 30…
Working at an Alphabet company has its perks. One of those perks is management training! And in both management and content strategy, we use content as guidance to help people reach their goals. It’s funny to realize that my first role as a manager was in 2012. I remember asking my manager at the time…
By 2025 we’re expected to have a billion new internet users. Many of these NBUs (Next Billion Users) will have low literacy. What will this mean for UX writers and content strategists? How can we best communicate with NBUs with low literacy? Why will NBUs have low literacy? The last billion users of the internet…
Yesterday the New York Times daily newsletter The Morning shared their perspective on vaccine communication. The long and the short of it: when health experts spread mixed messages, they lose trust. It sounds obvious when you put it that way. But of course no health expert intended to give mixed messages. The real issue is…
