Live from UXPA: Accessibility for Content Strategists and Designers

Accessibility for Content Strategists and Designers, by Janell Sims Accessibility is for everyone. People with physical, cognitive, or emotional disabilities, temporary (tendonitis!) or permanent, etc. Harvard has a new digital accessibility policy, and Janell is super excited. Why is Accessibility Critical? Morally, it’s the right thing to do. But also, you will get sued otherwise….

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Live from UXPABOS: Speak Their Language

Speak Their Language, by Zara Fishkin With localized products, more people can access your services, and more people can use your services more effectively. Plus it contributes to revenue. On a human level… more people feel represented with localized products. Localization at Facebook Zara writes for the user interface. More than a billion people a…

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10 Ways to Create Accessible Content and Design

WCAG 2.1 is a blessing for creating accessible experiences. Yet a lot of the guidelines seem focused on development. Sadly, this leads many designers and content strategists to assume that accessibility is a developer’s job – when in reality, everyone has a role to play. Accessible content and design are just as important as accessible…

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How to Prevent UX Cruelty

At Mad*Pow’s Health Experience Design conference, Jenka Gurfinkel gave a Lunch and Learn on reclaiming technology as a means of health. In her talk, she revisited the topic of UX cruelty. This (typically inadvertent) practice results in millions of poor user experiences – all because the designers are more focused on “delight” than compassion. I’ve…

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How to Create a Human Voice UI

Voice UI is a hot topic, and one that brings with it a lot of assumptions. Much as Star Trek imagined the first iPad back in the late 1980s, films and television today suggest Voice UI could become a friend, personal assistant, and more. But in reality we’ve a ways to go. For starters, voice…

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Live from HITMC: Beyond the Content Pillar

Beyond the Content Pillar: How to Convert Killer Content into Quality Leads, by Lori Uzzo and Melissa Pickle A content pillar is a large, meaty asset that can be repurposed in many ways – an ebook, a guide, a webinar. It takes a substantial commitment of content resources. But there are challenges. Challenge: Small Teams…

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Live from HITMC: Mapping Marketing to Moments

Mapping Marketing to Moments, by Andrew Hanelly Getting attention is hard. As a middle child, failed rockstar, wannabee writer, Andrew learned that. Earning attention is how you monetize a business. Attention is the currency of business. You need to earn it, keep it, and monetize it. How do you get attention? Plenty of marketers try…

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Live from HITMC: Scratching a Niche

Scratching a Niche: Digital Marketing When the Audience is Small, by Joshua Golden Digital marketing is like ax throwing – you close your eyes and hope it hits a bullseye. So Joshua dials in with these steps: Calculating cost and setting a budget Choosing audiences Dialing in on the competition Standing out Optimizing and testing Getting the…

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Systemic Healthcare Change from Within

Every year the Health Experience Design conference brings together patients and providers, health systems and health insurers, designers and developers. We meet to discuss the state of healthcare. At the same time, we explore ways to improve the experience. This year the theme was systemic healthcare change – and I’ve rarely been more inspired. What…

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