Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Personalization in healthcare is one of the most important areas a UX person can focus. Why? It’s possible that healthcare is both the area where we are the most the same, and the most different. Everyone has a pulse. But each pulse beats at a slightly different rate. What’s more, while a lower pulse is…
Wellbeing may just be the 2021 Word of the Year. In January we thought we were about to get vaccinated and get back to normal (for better and worse), recovering from our time in pandemic. Instead, 2021 has brought with it a lot of reflection and questions: How do you take a break when your…
Last week I was lucky enough to speak at UXPA Boston about storytelling in my talk What’s in a Story. After about a year-long break from virtual conferences, it felt like the right time. It was also the right topic. After all, the problem I was having (and many have) with virtual conferences is that…
Over-complicated? Over-simplified? The UX Efficient Frontier, by Morgane Peng What is good design for expert users? As a consumer you use a lot of apps, but there are people behind the scenes using more complex interfaces. We don’t see those versions very often, because we’re not in the industry. For example, as consumers we use…
Boost your Emotional Intelligence to move from good UX to great, by Priyama Barua There are a lot of challenges working in UX: How do you create a seat at the table and explain the value of UX? Emotional intelligence can be even more important than IQ. It has multiple levels. Individual level Self awareness…
Scaling Design with Design Ops: The UX of UX, by Chris LaChance Chris works at Pega, which has had a lot of challenges lately: Norman Nielsen group recommends a 1:10 design/developer ratio. Pega has a 1:70. It’s hard to get the designers all on the same page, particularly since they’re around the world. And before…
In early 2013 I explored storytelling in UX in my first ever conference talk: What’s in a Story. At the time I talked about educational content. I found it interesting that so many people seemed to think shorter articles were better, when in my experience the length had little to do with engagement and optimization….
When I read Automating Inequality I thought about the many misconceptions of AI (artificial intelligence). Many companies market AI, machine learning, and digital in general as “magic”. But that’s not a helpful way to think about work. When we think of it as “magic” we forget that it’s nuanced. More importantly, we forget that we…
How do you make a digital tool better? Start with the manual work. Digital tools and algorithms can make manual processes better, but only if our manual processes improve as well. All algorithms inherit human intentions. And without conscious effort, algorithms inherit human bias. Is tech moving too fast? There are two seemingly opposing statements…
In January I wrote about how a solid content strategy could really help improve vaccination numbers. There didn’t appear to be a vaccination content strategy, just as there hadn’t been a Covid content strategy. At the time, I quoted the New York Times’ morning newsletter (aptly titled The Morning), which was voicing concerns over vaccine…
