UX Writing is Content Strategy + Copywriting

I first began paying attention to the term UX writing in late 2016. Kristina Bjoran, my brilliant friend and colleague, was writing a piece: “What is UX Writing,” and for the first time I understood why people were differentiating it from copywriting. Last week at Confab 2018 there were more talks about UX Writing than…

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Live from Confab: Assess and Progress: How to Identify High-Impact Content Initiatives

Assess and Progress: How to Identify High-Impact Content Initiatives, by Kathy Wagner What keeps Content Strategists Up at Night? Choosing a strategic direction is difficult. Why is content strategy decision making so hard? We have different backgrounds, and often can’t see eye to eye. If you don’t want to miss anything, follow a recipe. Here’s…

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Live from Confab: Speaking Truth to Power: How to Build Equity Through Writing and Design Standards

Speaking Truth to Power: How to Build Equity Through Writing and Design Standards, by Mai-Ling Garcia “Speaking truth to power” is the belief that love can overcome hatred (according to Urban Dictionary). Or “a powerful nonviolent challenge to injustice and unbridled totalitarian forces, often perpetuated by government, but sometimes not.” (Huffington Post)

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