What is Personalization?

Personalization is one of those words that’s not quite a buzz word… but is also rarely defined. What is personalization? It’s a new technology, it’s an opportunity for better experiences, and it’s hard to do well. Good personalization feels like magic, but it takes a lot of prep work. Simply put, the technology in this…

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Three Steps to Create Personalized Dynamic Content

When terms like “dynamic content” and “personalization” become buzz words, content creators are left with a question: how do we actually create personalized dynamic content? Here are three steps you can take. Each step guarantees you’re building content for your target audience – and not just throwing money at a buzzword. Step One: Define Personalization…

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Accessibility in Design and Content: Webinar

If you’re looking for ways to make your work more accessible, you don’t have to start with development. Accessibility in design and content is an important factor! That’s why my colleague James Christie and I gave a webinar last week on accessibility. The focus of the webinar was accessibility in healthcare, but the skills and…

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Healthcare Writing, John Cage, and Douglas Hofstader

When I’m not thinking about health literacy, I’m typically reading or playing music (not John Cage). I keep an ever-growing list of books to read, and it’s influenced by recommendations from friends, colleagues, and family. Which is how I ended up reading Douglas Hofstader’s book, Godel, Escher, Bach: an Eternal Golden Braid – and connecting…

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How Do You Create a Trustworthy Brand?

How do you create a trustworthy brand? As a content strategist predominantly in the healthcare space, this is something I’ve been exploring for years. It’s a constantly evolving answer. Or, as UX designers love to say (and clients hate to hear), “it depends.” But more and more often, I’m convinced that trustworthy experiences – and…

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How to Write in Plain Language

“Plain language” sounds simple. But as Thelonious Monk says, simple ain’t easy. When we write in plain language, that means writing in a way that makes information: clear and understandable, jargon free, a low cognitive load, easy to act on In essence, it’s what every content creator strives for. But why? Aside from sounding nice,…

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What are Behavioral Personas?

It seems that everyone has a reason for why personas don’t work. For example, Intergage suggests many personas are outdated. Whereas InVision sees organizations using personas as an excuse not to speak to users. Nielsen Norman Group thinks teams create personas in silos and impose them on teams. And CMO says they’re not specific enough….

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Live from UXPA: Accessibility for Content Strategists and Designers

Accessibility for Content Strategists and Designers, by Janell Sims Accessibility is for everyone. People with physical, cognitive, or emotional disabilities, temporary (tendonitis!) or permanent, etc. Harvard has a new digital accessibility policy, and Janell is super excited. Why is Accessibility Critical? Morally, it’s the right thing to do. But also, you will get sued otherwise….

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