Three Requirements of Good Microcopy

Microcopy, as defined by Nick Babich of UX Planet, “is the term for the small bits of copy on a apps’s interface that help users do ‘stuff’.” Microcopy is the same as copy. However, it is differentiated from long-form because too often it is overlooked. What not many people recognize is that microcopy does more…

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Content Testing: Pros and Cons

Sara Zailskas Walsh recently made a solid case for content testing. Here’s a blurb from her Medium article that summarizes the benefits: “How Does Content Testing Help Design? Here are three big benefits: It helps designers establish the framework for our conversations with customers. It helps designers understand the words we need to use so customers understand…

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How to Write Clearly

A recent project has been keeping me very busy. We’ve been redesigning a site with numerous content problems, including a large amount of jargon-heavy copy. Our next step is to prioritize the many pages that need rewrites. We’ll know we’ve been successful if users are able to understand information without calling the help line. In…

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Content & Copywriting Resources

I love when I can go to one place and find a bajillion useful sites. So I made one just for you! Happy Birthmasversary! Content 101 (Strategy & Marketing) A Content Strategy Roadmap, Brain Traffic The Epic List of Content Strategy Resources, Jonathon Colman 100 Content Marketing Examples, CMI The Grande Guide to B2B Content…

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