Marvel Comics and the Future of UI

I’m catching up on Agents of Shield, and (not a spoiler) there’s a robot (technically an Android, as she looks human) ¬†in a recent Season 4 episode. She’s a nearly-perfect humanesque Android, and her creator pronounces she has come “through the Uncanny Valley and out the other side!” She’s any techie’s dream creation – ideally,…

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What is the Purpose of Design?

There is no purpose to design. It’s a trick question, see, because¬†design is a tool. It’s a process, an action. When we ask “what’s the purpose of design?” we might as well ask “what’s the purpose of creating?” The answer is tautological: the purpose of creating is to create. But really, we’re not asking the…

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Journey Maps for Content Strategy

Journey maps are a key component of building a strategy. But when we talk about “strategy” it can mean a lot of different things: Creating a set of plans for creating and promoting content over time Setting up a plan for a content migration and content governance Defining the content touch points for a user’s…

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Should We Create Video Content?

Following a handful of stakeholder meetings, one of my coworkers recently gave me a heads up that we should concentrate our content creation around video. I was a little surprised to hear that, since we hadn’t spoken to end-users yet. As we discussed the situation, it became clear that there were three main reasons the…

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