The Difference Between Marketing and Messaging

“What’s content strategy” is a tough question to answer concisely. You want to describe the process without making it sound like copywriting, or marketing, or (God forbid) a buzz word. This is the struggle I face each year when I lead Atlas Workshops trips. The students are like adults in that they want to connect…

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Messaging and Literature

If you want to improve your messaging skills, here’s your homework: read Walk Two Moons, by Sharon Creech.¬†Or most any other book intended for young adults, for that matter. Here’s four reasons why: Authors (generally speaking) are adults, and yet the best young adult authors manage to inhabit the mindset of a twelve or thirteen…

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