10 Ways to Create Accessible Content and Design

WCAG 2.1 is a blessing for creating accessible experiences. Yet a lot of the guidelines seem focused on development. Sadly, this leads many designers and content strategists to assume that accessibility is a developer’s job – when in reality, everyone has a role to play. Accessible content and design are just as important as accessible…

Continue Reading

How to Prevent UX Cruelty

At Mad*Pow’s Health Experience Design conference, Jenka Gurfinkel gave a Lunch and Learn on reclaiming technology as a means of health. In her talk, she revisited the topic of UX cruelty. This (typically inadvertent) practice results in millions of poor user experiences – all because the designers are more focused on “delight” than compassion. I’ve…

Continue Reading

How to Create a Human Voice UI

Voice UI is a hot topic, and one that brings with it a lot of assumptions. Much as Star Trek imagined the first iPad back in the late 1980s, films and television today suggest Voice UI could become a friend, personal assistant, and more. But in reality we’ve a ways to go. For starters, voice…

Continue Reading

How Do You Build Actionable Empathy?

The app Samaritan will tell you the name, and story of a homeless people near you. Created by Jonathan Kumar, it is designed to boost empathy and drive people to see who they’re walking by. Samaritan encourages empathy, which is also the first step in the Design Process. But is it actionable empathy? Will it…

Continue Reading

Lead, Or Manage? Why Not Both?

I am far from a process expert. However, it’s time to weigh in on a topic I see popping up in UX publications: leading vs. managing. As per usual, some of my issue is semantical, but I also see value in reducing negativity around the term “manager.” A recent UX Matters article synopsized the difference…

Continue Reading

Increase Trust with Omnichannel Strategies

The customer’s always right… and the customer doesn’t trust your brand. To quote the 2018 Edelman TRUST Barometer: “The 2018 Edelman TRUST BAROMETER reveals a world of seemingly stagnant distrust. People’s trust in business, government, NGOs and media remained largely unchanged from 2017 — 20 of 28 markets surveyed now lie in distruster territory, up…

Continue Reading

How to Map an Omnichannel Experience

As I prepare for the OmnichannelX Conference, I’m giving a lot of thought to how to map an omnichannel experience. Specifically, how do omnichannel experiences differ from just… experiences? For most people, mapping an experience means identifying a single channel, such as a website, and mapping out a person’s experience on that website. But most people…

Continue Reading

How to Request Copy Edits from Clients

About a month ago, I received a request from a client. They had just recently begun reviewing our copy, and they wanted some clarification on a few sources we used. Here’s the catch: we wrote the copy nearly three years ago. Copy edits from clients can come at any time, and in any form… unless…

Continue Reading

Motivational Design: Make the Easy Choices the Good Choices

At Mad*Pow’s recent Financial Experience Design conference, I overheard a speaker say “people make easy choices, but not always good choices – like eating a chocolate croissant at a conference instead of going out to find fruit and yogurt.” She was referencing the challenge in motivational design. It may sound insulting, but it’s also true. It’s…

Continue Reading

Content Strategy for Financial Literacy

Did you know only five US states require a personal finance class for high school graduation? I remember being in high school. I complained to my parents that I was expected to learn calculus, but no one had ever taught me to balance a checkbook*. My parents were expected to teach me, but their own…

Continue Reading