Live from Bolo: The New Creative Breed

The New Creative Breed, by Tina Cervera Social media has changed dramatically over the years. From 2007-2010 it was about community growth. Then it was about engagement, and now it’s about accomplishing business goals with social media just being a channel. They try to tell stories that are relevant, for specific people, through specific channels.

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Social Media isn’t so Anti-Social

Last Friday, at Confab Central, I has the pleasure of hearing Nilofer Merchant prepare us for the future. Her advice was simple: “Stop saying ‘if it happens,’ and start asking ‘how will I handle it?’” What Nilofer was getting at is that we need to embrace a new mindset. Technology is perpetually advancing, at a…

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Content & Copywriting Resources

I love when I can go to one place and find a bajillion useful sites. So I made one just for you! Happy Birthmasversary! Content 101 (Strategy & Marketing) A Content Strategy Roadmap, Brain Traffic The Epic List of Content Strategy Resources, Jonathon Colman 100 Content Marketing Examples, CMI The Grande Guide to B2B Content…

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Sharing is Caring

I’m hearing some contradictory viewpoints on the importance of sharing friends and colleagues’ links via social media. Let’s walk through the options. “Sharing isn’t as valuable as creation, and I only have time for one.” I hear this a lot. It’s why many marketing teams aren’t more active on social media, and it’s not an…

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PSA: Content Reuse doesn’t negate Focused Content

This is a public service announcement. 9 out of 10* content strategists and content marketers agree that you should reuse your content. However, that doesn’t mean reused content should be any less focused than original content. If you offer webinars, and get great responses, don’t throw your webinar images up on Pinterest “to reuse them.”…

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