Live from Bolo: The New Creative Breed

The New Creative Breed, by Tina Cervera Social media has changed dramatically over the years. From 2007-2010 it was about community growth. Then it was about engagement, and now it’s about accomplishing business goals with social media just being a channel. They try to tell stories that are relevant, for specific people, through specific channels.

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Social Media isn’t so Anti-Social

Last Friday, at Confab Central, I has the pleasure of hearing Nilofer Merchant prepare us for the future. Her advice was simple: “Stop saying ‘if it happens,’ and start asking ‘how will I handle it?’” What Nilofer was getting at is that we need to embrace a new mindset. Technology is perpetually advancing, at a…

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Content and Copywriting Resources

I love when I can go to one place and find a bajillion useful sites. I’m a big fan of Jon Colman’s Epic List of Content Strategy ResourcesĀ as well as Megan Whalin’s UI Content Resources. Here’s a set of content and copywriting resources. It’s designed for content creators who are combining strategic elements and copywriting….

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