Live from LavaCon: Feed the Goldfish in 19 Minutes and 52 Seconds

Feed the Goldfish in 19 Minutes and 52 Seconds, by Stefan Gentz, AdobeSystems

In 2000 Microsoft conducted a study to measure attention span. They found people in a transient situation have a 12 second attention span (as of 2000).

What is decreasing our attention spans?

  • Media consumption (we do a lot)
  • Social media usage (we’re used to seeing a ton of short content)
  • Technology adoption rate (moves so fast!)
  • Multi-screening behavior (we switch between screens)

More and more people have ADHD. Is this also due to shorter attention spans?

What does all this mean from marketing and technical communications?

We’re moving from big drops to little drips. We need to engage people. We need to involve them, personalize and tailor to them.

Marli Mesibov

Marli is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile. Marli is the VP of Content Strategy at the UX design agency Mad*Pow, where she helps healthcare, finance, and educational organizations communicate with their audiences. Marli is a frequent conference speaker, and has spoken at conferences including Content Strategy Forum and LavaCon. She can also be found on Twitter, where she shares thoughts on content strategy, literature, and Muppets.

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