Feed the Goldfish in 19 Minutes and 52 Seconds, by Stefan Gentz, AdobeSystems
In 2000 Microsoft conducted a study to measure attention span. They found people in a transient situation have a 12 second attention span (as of 2000).
What is decreasing our attention spans?
- Media consumption (we do a lot)
- Social media usage (we’re used to seeing a ton of short content)
- Technology adoption rate (moves so fast!)
- Multi-screening behavior (we switch between screens)
More and more people have ADHD. Is this also due to shorter attention spans?
What does all this mean from marketing and technical communications?
We’re moving from big drops to little drips. We need to engage people. We need to involve them, personalize and tailor to them.