One of the most infuriating – and most often used – statements in a UX practitioner’s vocabulary is “it depends.”
While it’s true, there’s no one answer for how long a page should be, how many items should be in a top-level navigation, or how many photos to have on a homepage, there are best practices and guidelines.
This week, UX Planet has published my article “Please Don’t Scroll (and other page length myths),” to explain what page length depends on, and how to make the right decision. Give it a read for some concrete explanations, guidelines, and definitions, such as:
“A concise sentence or paragraph has no unnecessary terms, but contains all the information required to be well understood and valuable.”
Check it out! People Don’t Scroll