The Shifting History of Content Strategy

A few months ago I came across this brief history of Content Strategy. The article/timeline reviews content strategy, from the time it was first noted anecdotally, through to present day. It’s an interesting piece, and it left me wondering: how has the field of content strategy changed in the past 15 years of existence? What did content strategy mean in 1997, and what does it mean today?

Now, on my way to the 4th annual Content Strategy Forum,  I’m looking through older definitions of content strategy. A few in particular caught my eye. Continue Reading


How Twitter Won My Heart

Many years ago, I wrote an article entitled “What’s Wrong with Twitter?” The article was never published, in large part because I couldn’t come up with a strong thesis. All that I knew for certain was that this particular form of social media wasn’t working for me.

Articles about Twitter focused on the glory of its “conversations,” but I saw a stream of unrelated Tweets from people I was already conversing with via Facebook! What could be more redundant?

These days I love Twitter. So the question I hope to answer is: what changed? And can it make your Twitter experience a better one? Continue Reading


UX and IXD

What is the difference between user experience design and interaction design?

Many people ask the question, and for every question there are infinite answers. As such, there’s been a fascinating discussion taking place on LinkedIn over the past few weeks, weighing the differences between IXD and UX. Here’s a quick summary, in case you haven’t yet seen it.

UX: A Broader Scope

KatherineUX design should also encompass the needs of the business and the brand. If the UX strategy is not aligned with other business strategies, you, as the UX designer will be in a world of hurt. Personas, for example, are essential to UX but if they don’t line up in some way to business goals (target market, vulnerable part of the market, etc.), you’ll have a tough time selling your vision in a meaningful, business oriented way. UX, I believe, has a broader scope, while UI has a deeper scope. UI covers the “how” behind Design (how interactions work, how solutions are delivered, etc.), while UX explains the “why” (why is this end goal or experience important to the user and the business, why we’re trying to achieve this specific emotion). Continue Reading


Knitting: The Web Design Metaphor

I rarely think about web design, UX, or content strategy when I’m knitting. In fact, I knit as a way to zone out and think about anything but work. But this weekend, while working on an owl hat, I was struck by the similarities between my knitting projects, and my web projects. My knitting serves as a good metaphor web design – and helps dispell a few myths.

It’s Gotta Be Perfect

When I find a new pattern, I often have to feel it out. Knitting patterns are often specific to a brand of yarn and a certain set of needles, so if I want to use yarn I already have, I need to learn the pattern well enough to be able to experiment. So I create a prototype. Continue Reading


Alphabetical, Unintentional, URL Acrostic

The great and powerful Margot Bloomstein wrote a thought-provoking article on what I like to call “anecdata.” Anecdotes, which too many people confuse with data. She concluded her article with a “personal acrostic,” which in turn was inspired by Josh Silverman’s post.

Ever one to jump on board a (valuable, interesting, and fun) train, I present you with my personal acrostic: the URLs that autocomplete when I type each letter of the alphabet into my browser. Continue Reading