I can’t tell you how often I hear someone refer to a single email as a “campaign.” An email campaign is a series of emails, connected by one over-arching goal and a strategy for how to engage the recipient. A single email may share useful information. It may be great marketing. But it’s not a campaign.
Create a Great Email Campaign
At Litmus Live, the email marketing conference, Jon Mackin and I presented on how to create a great campaign. First, our presentation explained marketing strategy. Then we moved into email design and content. But there’s far more. And you can find it!
Check out our Litmus Live presentation below. And feel free to reach out for more information. Oh! And don’t forget to read my live blogging of Litmus Live to learn from other brilliant people.