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Live from ConveyUX: How to Use Empathy to Create Products People Love

How to Use Empathy to Create Products People Love, by Jon Kolko

conveyux-logoThere aren’t a lot of examples of people who have turned a startup into an organization. It could be just hard work, or it could be a case of product management.

Product management is how we shepherd products through the process. Four steps:

  • Articulate a vision
  • Consensus – everyone gets on board
  • Shipping a product

You also have to figure out a market fit for the product Continue Reading

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Live from ConveyUX: Content in a Zombie Apocalypse

Content in a Zombie Apocalypse, by Karen McGrane

conveyux-logo“Print is a fantastic technology. You put the words on the paper, and they stay there!”

The web is different from print. But now, with the rise of mobile devices, we need to acknowledge that web content gives us no control over the size and layout of someone’s screen. The next big thing (whatever it is) will make this even more the case: it could be televisions, or in the car, or Google Glass, or smart watches who knows.

SO MANY SCREENS!

What’s coming next is containers.

  • Cards
  • Sections

We need to defeat the blobs.

*apologies for the shortened notes. I blame end-of-day lag.*

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Live from ConveyUX: Beyond The Like Button: Incorporating Social Identity Theory Into Design

Beyond The Like Button: Incorporating Social Identity Theory Into Design, by Victor Yocco

conveyux-logoClients now expect everything to be social. Which can be problematic.

Social identity theory states that in many situations, an individual acts not as an individual, but as a member of a group they identify with.

Self categorization & social comparison

  • Self categorization: how an individual assigns themselves and others to categories based on beliefs, behavior, attitudes, and other characteristics.
  • We assign ourselves characteristics, and then we compare ourselves to others.
  • Social comparison: I like you! I want to be like you, so I will like the things you like.
  • Facebook is the Facebook of social media. They use self categorization and social comparison to encourage user behaviors

We have to move beyond the like button to social interactions that make sense in the context of a specific experience. Continue Reading

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Live from ConveyUX: Because McLuhan

Because McLuhan, by Dan Klyn

conveyux-logo“The medium is the message” -Marshall McLuhan

He sent out probes to see how they landed. He was curious as to how we would share information, how media would impact that. He said “products, increasingly, are becoming services.” He essentially saw Amazon coming decades later.

A medium is like a mirror, and the content is our faces. The medium is capable of many things, but we generally pay more attention to the content. Environments are often invisible. Continue Reading

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Live from ConveyUX: Practical Creativity

Practical Creativity, by Dan Saffer

conveyux-logoDan’s going to teach us everything he knows about creativity.

  • He used to think creativity meant being an amazing, talented, different-thinking genius
  • It’s overwhelming – it’s impossible to emulate

Practical creativity:

  • Reframe creativity
  • Find a grappling hook
  • Building our own personal creative habits
  • What do you do when you get stuck? Continue Reading
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Live from ConveyUX: The Considerations, Influences & Effects of Human-Machine Interface Design @ 70 MPH

The Considerations, Influences & Effects of Human-Machine Interface Design @ 70 MPH, by Parrish Hannah

conveyux-logoParrish works at Ford

  • Builds systems to integrate with phones and OSs
  • Something like 70% of people drive with their phones face up on their laps
  • Mission is to blend clarify of use, compelling look and interaction, and safety while driving. Continue Reading