How to Use Empathy to Create Products People Love, by Jon Kolko
There aren’t a lot of examples of people who have turned a startup into an organization. It could be just hard work, or it could be a case of product management.
Product management is how we shepherd products through the process. Four steps:
- Articulate a vision
- Consensus – everyone gets on board
- Shipping a product
You also have to figure out a market fit for the product Continue Reading
Content in a Zombie Apocalypse, by Karen McGrane
“Print is a fantastic technology. You put the words on the paper, and they stay there!”
The web is different from print. But now, with the rise of mobile devices, we need to acknowledge that web content gives us no control over the size and layout of someone’s screen. The next big thing (whatever it is) will make this even more the case: it could be televisions, or in the car, or Google Glass, or smart watches who knows.
SO MANY SCREENS!
What’s coming next is containers.
We need to defeat the blobs.
*apologies for the shortened notes. I blame end-of-day lag.*
Beyond The Like Button: Incorporating Social Identity Theory Into Design, by Victor Yocco
Clients now expect everything to be social. Which can be problematic.
Social identity theory states that in many situations, an individual acts not as an individual, but as a member of a group they identify with.
Self categorization & social comparison
- Self categorization: how an individual assigns themselves and others to categories based on beliefs, behavior, attitudes, and other characteristics.
- We assign ourselves characteristics, and then we compare ourselves to others.
- Social comparison: I like you! I want to be like you, so I will like the things you like.
- Facebook is the Facebook of social media. They use self categorization and social comparison to encourage user behaviors
We have to move beyond the like button to social interactions that make sense in the context of a specific experience. Continue Reading
Finding Role Clarity in UX Chaos, by Marli Mesibov
Obviously, I can’t live-blog my own talk. But I can share the slides:
Because McLuhan, by Dan Klyn
“The medium is the message” -Marshall McLuhan
He sent out probes to see how they landed. He was curious as to how we would share information, how media would impact that. He said “products, increasingly, are becoming services.” He essentially saw Amazon coming decades later.
A medium is like a mirror, and the content is our faces. The medium is capable of many things, but we generally pay more attention to the content. Environments are often invisible. Continue Reading
Practical Creativity, by Dan Saffer
Dan’s going to teach us everything he knows about creativity.
- He used to think creativity meant being an amazing, talented, different-thinking genius
- It’s overwhelming – it’s impossible to emulate
- Reframe creativity
- Find a grappling hook
- Building our own personal creative habits
- What do you do when you get stuck? Continue Reading
Microinteractions: Designing Details, by Dan Saffer
Microinteractions do one task well.
- Change a setting
- Sync your device
- Log in
- Set a status message
- Add a contact
- Add a comment
We often leave these things for last. They’re “little” but we they can make or break an experience. Continue Reading
Conflict is the Key to Great User Experience, by Steve Fischer
We are a community of likes.
- We like things on Facebook
- We hang out with like-minded people
- But we only see highlight reels
- We’re missing opportunities for connections
We’re creating a community with many many elephants in the room. Continue Reading
Massively Mobile: GenZ And The Future Of Mobile & Wearables, by Pamela Pavliscak
25% of the population is 17 and under
- They’re “digital natives”
- We still need to consider what they’re doing
- They want to make a difference
- They’re into volunteering
- What differentiates them from all other generations is the technology.
The Considerations, Influences & Effects of Human-Machine Interface Design @ 70 MPH, by Parrish Hannah
Parrish works at Ford
- Builds systems to integrate with phones and OSs
- Something like 70% of people drive with their phones face up on their laps
- Mission is to blend clarify of use, compelling look and interaction, and safety while driving. Continue Reading