“THEM: Well, I have to confess that we don’t quite use it the way you’d want…
Now, that frown you see may not be for the reason you think. I’m not frowning because people don’t follow the methods we share to the letter. I’m frowning because they seem to think that’s a problem.” -Jesse James Garrett, How to Design Experiences the Adaptive Path Way (Or Not)
In Jesse James Garrett’s recent article, he goes on to talk about the process Adaptive Path uses, and how it works for some people but not others. He advises readers to use the parts that work for them, and let the rest sit for another day.
His words are wise, and they apply to more than just process. Continue Reading
This is a public service announcement.
Image property of thecontentwrangler.com
9 out of 10* content strategists and content marketers agree that you should reuse your content. However, that doesn’t mean reused content should be any less focused than original content.
If you offer webinars, and get great responses, don’t throw your webinar images up on Pinterest “to reuse them.” Put them on Pinterest if-and-only-if your target audience is also on Pinterest.
If you write an article and your audience is engaged, discusses it, and contacts you with follow-up questions, don’t read your article aloud to create an “easy Podcast”… unless you know your target audience listens to Podcasts.
Rule #1: Use the content mediums that your target audience uses.
Rule #2: Reuse content in multiple mediums, in order to reach more of your target audience.
Rule #3: Rule #2 should never, never, never negate Rule #1. For each content reuse, the content should still be put in areas the target audience will visit.
We now return you to your regularly scheduled programming.
*statistic not based upon any research.
In 2013 Santa brought this little Jewish content strategist an extra-special present: a content strategy Secret Santa game. The instructions were simple:
- Sign up via Twitter and get the name of another content strategist
- Write a blog post or article before December 23
- Receive an anonymous post or article, and post it to your blog
Though the instructions were simple, I and many other perfectionist content strategists struggled. What were we supposed to write about? Should we mimic the recipient’s style? Should we be funny? Serious? Ultimately we had to face the difficult truth: there was no wrong answer. Continue Reading
Super Bowl XLVIII made history yesterday, when the Seattle Seahawks beat the Denver Broncos 43-8, the third worst blowout in Super Bowl history (and second worst blowout in Broncos Super Bowl history). But that’s not why I watched the game.
My annual Super Bowl party is a matter of pride: we make plenty of food from homemade wings to desserts, and we invite friends both new and old. But that’s not why I watched the game.
This year was a particularly exciting year because Renee Fleming, opera singer and Crane School of Music grad (go Crane!) was singing the National Anthem, and I even drafted a Fantasy team for Puppy Bowl X. But that’s not why I watched the game.
I watched the game because one clever move got me invested. Continue Reading
Looking for me this spring? I’ll be at…
DCL Webinar: Finding Your Brand Personality
Re-branding Content During a Migration with Marli Mesibov: Step 2
Thursday, February 20, 2014 1:00 PM
DCL Webinar: Collaboration: Fun for the Whole Team!
Re-Branding Content During a Migration with Marli Mesibov: Step 3
Thursday, March 27, 2014 1:00 PM
Out of the Silos and into the Farm
June 18-20, Gatwick, UK
Just outside Burlington, Vermont is a small grocery store called Natural Living. They make a point of carrying GMO-free foods, which are recognizable by their “Non-GMO Project” labels. Now a Trader Joe’s is opening next door, and some of the local foodies and GMO conscious folk are concerned. Although Trader Joe’s also has labeling for their products, they use the much less restrictive “GMO-free” labeling, which is defined by the FDA as any (even genetically modified) food that does not have a ”significantly different nutritional property” from the original item. Continue Reading
I’ve found yet another “Unsubscribe” message, and I think it’s safe to say that this is the best one yet.
Snapfish’s Unsubscribe notification
I read 44 books in 2013, between my book club, library recommendations, Time’s all-time 100 novels, and TED speaker recommendations. My rating system is based mostly on how much I enjoyed the plot, and how well written the book was. Happily, most everything I read is a 3 or above – this year there was only one * (Shine, Shine, Shine) and one ***** (The Night Circus).
Here’s to another year of reading! Continue Reading
This post was anonymously written as part of Blog Secret Santa. There’s a list of all Secret Santa posts, including one written by Marli Mesibov, on Santa’s list of 2013 gift posts.
As Walt Disney Studios prepares for the 8th Muppets’ movie in early 2014, I recently reflected on its matriarch and her impact on the societal norms of the puppet entertainment world. For as quiet and unassuming as this cast of lovable creatures are, it’s hard to ignore how a hairy nosed denizen saved one of the most lovable franchises from the glut of male dominance that plagues today’s Hollywood. Thankfully, one character overcame this dominant bromantic subculture and stands today as the preeminent model for fictitious female pig puppets everywhere. Miss Piggy rose above Jim Henson’s boy’s club regime and signifies the strength and voice of a thankful gender. Continue Reading
Over at UX Booth, author Katharine Bierce recently wrote about email notification design strategies. One issue she identified in far too many emails is the “unsubscribe” link, and the variety of ways companies utilize it. Often, that unsubscribe link takes users anywhere but an unsubscribe page:
“When I clicked on the “unsubscribe” option at the bottom of an email, it took me to a login page, not an “unsubscribe” page. [...] How frustrating. As a result, YipIt provided me a poor, inconsistent, confusing interaction. Unsubscribe buttons should never yield a dead end.”