The Case for Including Content Strategy in CMS Builds

If you’re a content strategist, you have likely heard a lot about the importance of being part of designing and customizing content management systems. But if you’re a developer, you may not have the same perspective. On a recent project, I witnessed this firsthand. I created content templates, identified content types, and designed governance practices….

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Who Cares About Structured Content

What is structured content? And who cares? Content Strategists Care About Structured Content At this year’s CS Forum in Melbourne, Rachel Lovinger gave a brilliant talk about 10 (well, 8) things she has learned in 10 years as a content strategist. It inspired me. I started thinking about what content strategists know, compared to what…

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