Why is “In Progress” a Dirty Word for Stakeholders?

Picture this: you’ve hired a design team. You come to a meeting, ready to see the latest designs. But when they’re presented, you start noticing typos… things you asked to be changed last time you saw them… small problems, but problems nonetheless. You’re frustrated and lose confidence in the designer. Now picture this: you’re a…

Continue Reading

Collaboration for Content Maintenance and Change

This weekend I took a quick trip to Philly to attend and speak at Conduit 2018, hosted by the Society of Technical Communications Philadelphia Metro Chapter. The main takeaway? Collaboration is key. I’m consistently impressed by the quality of talks at STC conferences. At some of the larger conferences we hear mostly from agencies and freelancers….

Continue Reading

SEO + Content Strategy = SEO Strategy

I’m sick of fighting with SEO experts. Not because I dislike them, or because I think they’re wrong or they’re stupid. I’m sick of fighting because I know we need an SEO strategy. Every SEO expert I’ve ever met has known more about what Google will respond to than I do. They know more about…

Continue Reading

The Role of Requirements

I worked on a recent project with very enthusiastic stakeholders. They were very hands on, and we had many long requirements, strategy, and design discussions to come to consensus and take in feedback. Plus, they loved the design recommendations! AND they were on board with the content strategy! As a result they kept our team…

Continue Reading

Live from CSA: Interview: Content Design – Working Together for an Elegant User Experience

Interview: Content Design – Working Together for an Elegant User Experience, by Dave Lippman and DeAnn Wright DeAnn: How did your intro to content strategy start? Dave: My experience started with content, and a fundamental thing was ensuring content strategists understood the problem, before they began crafting the experience. I still look back at that….

Continue Reading