Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Disruptive Testing for Disruptive Technology: How to test without a prototype, by Sylvie Daumal We ask ourselves: Are we designing the right thing? Does it enhance our experience as humans? Then, to reduce risk, we create prototypes to test them with users. We think and evolve while we build prototypes. “Prototyping is the conversation you have with your…
Using Data Science to Quantify User Journeys, by Sam Zaiss Sam leads a team of data scientists (now called Experience Analytics) at Microsoft He’s determined the goal of data science and user research is the same: use data to accomplish goals Communication Communication breaks down between data scientists and UX researchers because there is a…
Fundamentals of JTBD, by Jillian Wells “…People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Wells (Harvard Marketing Professor) …but most people don’t want a hole. They want to put up their bookshelf, so that their living room that feels like their own. When we uncover goals, we can create disruptive solutions….
