The Hidden Dangers of Tree Testing

Tree testing and card sorting are often the best types of research for content strategists. We love seeing what our audience thinks about terminology, hierarchy, and categorization. But sadly, I’ve been in many a research phase where we looked at the results and had more questions than answered. “Was that a problem because we used…

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How to Organize Content: Pandora

I was curating my Pandora music stations last week (like you do), when it occurred to me: this is information architecture in practice. This is an effort to organize content. The purpose of good IA is to make content intuitively findable. My goal in culling my Pandora stations is to assess what sorts of music…

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