Customer service design: Content strategy in the spaces between, by Mike Atherton
As a child of the ’80s, Mike (in England) sent away to the US for comic books. It would take at least 6 weeks to get the comics, but the store sent a postcard to let him know the comics were on their way.
That’s experience design, customer service, and content strategy. Crossing the streams of UX, IA, and CS.
Today, we have way more channels of communications, and we can get things shipped way faster.
Similarly, the hotel here provides an experience that goes from Confab site -> the hotel’s web booking -> email reminder -> walking into the hotel door -> checking in at the kiosk -> going to your room -> seeing a personalized welcome message on the TV.
This is service design. Continue Reading