Q: What do content and feminism have in common?
A: I don’t care if you use a different word to describe them, as long as we both know they’re important.
In a recent webinar, someone asked me “how do you handle it, when someone on your team asks you for text or uses the term words when they really mean content”? It’s a good question, since content strategists often get mistaken for copywriters. After all, we’re still working to define our roles and educate team members on how we can best support them.
I’ve heard other content strategists respond that they take the opportunity to correct and educate their colleagues. Others go so far as to turn down projects or jobs with people who so clearly don’t understand what content strategy is about. But I disagree.
Take a Look at Feminism
I feel very strongly about equal rights for women. Yet I’m ok with you saying “he” to mean “he/she/they(singular)”. If I think you are saying “he” because you don’t believe a woman could do the job, I’ll speak up. (Or I’ll ask you about the assumption.) But while I would prefer that he and she were both equally used shortcuts, I recognize that “he” doesn’t mean men only.
Similarly, I don’t care if you call me a content strategist, or if you call the communication methods I work with content. I know that sometimes you say words because it’s a more common term than content. I know that sometimes you ask for copy, and I will still provide you with sample copy as well as annotations and a strategic outlook.
If I’m not sure what you mean, I will ask. I will clarify that you don’t actually expect final copy from me. Or I’ll double check you actually want me to look at all content opportunities. But I am ok with you using “copy” to mean “content,” as long as we both understand what I do.
I’ve Said this Before: Communication is Compromise
If this sounds familiar, it might be because I’ve preached this “compromise” strategy before. I believe we will only be accepted in our UX teams when we show our worth, rather than explaining it. I believe: