This day offers participants a broad overview of key trends and developments in content strategy, setting the stage for subsequent days of discussions and practical sessions.
- 9:00 – 10:00: Registration and welcome coffee;
- 10:00 – 10:30: Conference opening and opening remarks;
- 10:30 – 11:30: Content Trends: A Look at Current and Future Trends;
- 11:30 – 12:30: How to create content that gets attention;
- 12:30 – 14:00: Lunch break and networking meetings;
- 14:00 – 15:00: Panel Discussion: Best Practices in Creating Content Strategies;
- 15:00 – 16:00: Content Analytics Masterclass: Measurement and Optimization;
- 16:00 – 17:00: Case Study: Successful Campaigns and Their Content Strategies.