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Adventures in Content Strategy

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Tag: goals vs metrics

Goals vs Metrics: How to Know When Users Leaving the Site is Okay

How ToMarli MesibovMarch 12, 20180
Photo Credit: The High Road Institute

Today I had an interesting question from a client, concerned about people leaving their site. “Most of our users visit a site multiple times before they’re ready to purchase. But all of the wireframes and user flows you’ve shown us direct people to call us or purchase. What do we do about people who aren’t…

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