Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
The content strategy world is a welcoming one. I’ve been grateful to benefit from articles that share advice and best practices. There’s Jonathon Colman’s 2013 (but often updated) Epic List of Content Strategy Resources, one-off articles like WebpageFX’s Information Architecture 101, and my own list of copywriting resources, to name a few. It’s harder to…
If you search “depression” on the App Store, you’ll find over 500 apps. They promise everything from relieving symptoms of depression to “curing” bipolar disorder. Unfortunately, there are almost no regulations on what can be published. And while some are fantastic, many others inadvertently hurt the very people they are trying to help. Why? In…
In the past few weeks, I’ve given talks on Behavior Change and on Mental Health. What do mental health and behavior change have in common? The overlap is mostly in their connection to health care and content strategy. In my talk on Content Strategy for Behavior Change, I explain how content strategy plays a role…
