Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
How do you choose which behavior change techniques to use in an intervention? The list of 93 behavior change techniques (categorized into 16 groups) can be overwhelming, and they don’t even include a full list of biases and heuristics. So where do you start? Not all BCTs and biases/heuristics work well together. Take, for example,…
When Goldilocks tasted Baby Bear’s porridge, how did she know it was just right? Papa Bear’s porridge was too hot. Mama Bear’s was too cold. If Goldilocks had tasted Baby Bear’s porridge first, she might have found that too hot or cold as well. But being third, and knowing it was in the middle of…
Behavioral heuristics are mini short-cuts our brains take. Recently I’ve been wondering if those heuristics can be changed. A little background… In Thinking Fast and Slow, Daniel Kahneman explores two types of thinking. First there is “System 1”, or what some people might call instinct. System 1 is heavily influenced by heuristics. Then there’s “System…
“We often think of adopting good healthy practices for the future. But what you come to realize, is that abiding by health habits can feel good now. Doing good feels good.” @drsanjaygupta A few weeks ago I had the good luck to attend Mad*Pow’s Health Experience Design conference and hear Dr. Sanjay Gupta. His explanation…
