Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Wicked Ambiguity, by Jon Colman Parents tell children “everything will be ok.” But sometimes it won’t. When things are frightening, we want to turn and run. What is the big problem with content strategy? Our role is ambiguous. But we make things unambiguous – but what about the problems that we can’t make clear? These…
A few weeks ago, Jon Colman posed a question to the content strategy community. He had recently read an article on product design which stated that product designers are: Interaction or UX Designers, Graphic or Visual Designers, Motion or Animation Designers, User Researchers, Data Analysts, Prototypers, Business Strategists He asked us, “shouldn’t content strategists be…
