Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same…
Toward humane tech, by Anil Dash Anil’s been working on the web for 20 years. He helped build Movable Type, one of the first CMSs, and got connected to a community of idealistic creators. “We dreamed of connecting people.” And the internet has connected people in many ways. 15 years ago, the people working on…
Storytelling, immortality and the content experience: the future exposed, by Kevin Nichols Content (according to Sapient Nitro) is any information that is recorded. Hieroglyphics (recorded on papyrus) Sound Video Newspaper Digital Information Content strategy determines which information to share with whom and when. Story challenges Are we creating stories that actually deserve to be preserved?…
This morning I got in the car, turned on the radio, and immediately remembered that I want to warch Suits on Thursday. There wasn’t a Suits commercial on the radio. There was something better: “Love Me Again” by John Newman was playing. This is a song that I couldn’t have named 24 hours ago. But USA has managed…
Super Bowl XLVIII made history yesterday! The Seattle Seahawks beat the Denver Broncos 43-8. It was the third worst blowout in Super Bowl history, and second worst blowout in Broncos Super Bowl history. But that’s not why I watched the game. My annual Super Bowl party is a matter of pride. We make plenty of food…
This morning a client made a common copy request: “We need to change the phrase ‘we work on all devices’ to instead say ‘we work on almost all devices.’” Does “we work on almost all devices” tell the truth? Yes. Is it a sentence we should include on a marketing website? No. Liar Liar, Pants on…
The scene: a (fictional) high school lunchroom in Michigan, May of 1981. The players: Vice President George Bush, and student Lindsay Weir. Lindsay, to the Vice President: “My question is: Why did your staff reject my question? Are you afraid of an open discourse with the students?” And there we have it. A fictional high…
