Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
“Everybody thinks they have good taste and a sense of humor but they couldn’t possibly all have good taste.” -Marie, “When Harry Met Sally” Nora Ephron wrote (fictional) Marie’s line in 1989, a gentle reminder to the world that we all think our personal opinions are the right opinions. In a recent A List Apart…
“THEM: Well, I have to confess that we don’t quite use it the way you’d want… ME: (frowns) Now, that frown you see may not be for the reason you think. I’m not frowning because people don’t follow the methods we share to the letter. I’m frowning because they seem to think that’s a problem.” -Jesse James Garrett, How…
Over at UX Booth, author Katharine Bierce recently wrote about email notification design strategies. One issue she identified in far too many emails is the “unsubscribe” link, and the variety of ways companies utilize it. Often, that unsubscribe link takes users anywhere but an unsubscribe page: “When I clicked on the “unsubscribe” option at the bottom of an…
