Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
The New Creative Breed, by Tina Cervera Social media has changed dramatically over the years. From 2007-2010 it was about community growth. Then it was about engagement, and now it’s about accomplishing business goals with social media just being a channel. They try to tell stories that are relevant, for specific people, through specific channels.
Findable, usable, reusable: IBM’s enterprise content strategy for smart content, by Michael Priestley Michael is an Enterprise Content Technology Strategist for IBM He has so far learned: Content matters We all want the same thing We have to work together to get it His team has dealt with a lot of scope creep. Began as…
Data or content? A corporate journey to embracing content strategy, by Alan Miller and Rahel Bailie The conundrum They recognized the importance of the content – but didn’t know what to do Asked for an outside opinion Assessed, and determined the content wasn’t bad BUT they needed a content strategy Strategies take time Made a transition…
Just outside Burlington, Vermont is a small grocery store called Natural Living. Most of the foods they carry are not genetically modified. They make it clear which these are with “Non-GMO Project” labels. Now a Trader Joe’s is opening next door, and some of the local foodies and GMO conscious folk are concerned. Although Trader…
This morning a client made a common copy request: “We need to change the phrase ‘we work on all devices’ to instead say ‘we work on almost all devices.’” Does “we work on almost all devices” tell the truth? Yes. Is it a sentence we should include on a marketing website? No. Liar Liar, Pants on…
Sin City. The gambling capital of the world. Disney World for adults. The entertainment capital of the world. Lost Vegas. What happens in Vegas, stays in Vegas. Las Vegas. After a much anticipated visit last week, I am forced to conclude that Las Vegas is a city without a soul.
