Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Metadata is a Love Note to the Future, by Rachel Lovinger Metadata is in code, it’s in security, it is context, and it enables connections. It’s hard to convey that in a concise and powerful way. Rachel’s fiance (ooooooh!) had a slide “metadata is a love note to the future” which has now made the…
CMS Selection: the “C” is for “Content” by Anne Casson Goal: head for lunch with a better understanding of content requirements that go into choosing a CMS. A basic approach: Define the requirements Vendor shortlist Vendor evaluation (with a scorecard and checklist) We’ll focus on: defining the CMS requirements
Who Put Their Technology in My Content Strategy?, by Meghan Walsh Content strategists job can also include tech planning, partner relationship management, business requirements, cross-program alignment… it’s a lot. We’re creating content that is personalized, and then we need to distribute it. Meghan looks through both the practitioner lens and as the strategy and planning…
Onramp: Making the Case for Author Experience, by Rick Yagovich Three things: What is “author experience?” Why is it an imperative? The value of author experience for the whole organization. What’s the purpose of a CMS?
Workflow that Works under Pressure, by Jeff Eaton Content is everything for some organizations Content as the product – organizations produce content Lots of it, consistently It’s dynamic It’s often time-sensitive Jeff has a lot of feelings about this. We adapt to the tools we’re giving Jeff had a friend with a “potato” button on…
A World with Fewer Walls, by Noz Urbina Overt selling has given way to problem solving. Sweeping statements have given way to conversation-like messages -Robert Rose Silos are a general metaphor for “separation” A lack of understanding A lack of communication A lack of usability
It’s been over a year since Karen McGrane began presenting on “Adapting Ourselves to Adaptive Content.” Her message has been heard far and wide. For many content strategists, “create once, publish everywhere” is an abstract idea. We ask ourselves “how can we manipulate our CMS to best allow a inline editing with previews that accurately…
