Last year, the team at GatherContent gave a wonderful holiday present to the content strategy community: a GatherContent Advent Calendar. The calendar offered a new, 5 minute video each day from a content strategist offering advice.
This year they’ve continued the GatherContent Advent Calendar. And I’m excited to share my contribution to the tradition.
My GatherContent Advent Calendar Contribution
Day #10: Using journey mapping to create a successful content strategy
Happy Holidays!
Learn More About Journey Mapping
Journey mapping is a great tool for content strategists. When you can build a map, it can lead to valuable insights. So if this gift has just piqued your interest, you can learn more!
To get started, you can read my article on journey maps for content strategy. Or reach out to discuss via Twitter or email.
Share on Facebook
Tweet
Follow us
