Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
In a recent UX Matters article by Peter Hornsby, Hornsby calls out Facebook for purposely designing an addictive application. He quotes Sean Parker, Facebook’s first president, on the company’s goal: “How do we consume as much of your time and conscious attention as possible. And that means that we need to sort of give you…
A recent client request: show me that content strategy is valuable, scalable, and profitable. It’s a tall order. It has given me me an opportunity to reflect critically on our work and identify the most valuable elements, how to scale our work, and what makes it profitable. I’m still forming my thoughts on the subject. But here are a…
“Everybody thinks they have good taste and a sense of humor but they couldn’t possibly all have good taste.” -Marie, “When Harry Met Sally” Nora Ephron wrote (fictional) Marie’s line in 1989, a gentle reminder to the world that we all think our personal opinions are the right opinions. In a recent A List Apart…
