Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Content in Context: Creating Branded Content That Works, by Melanie Deziel Branded content: it’s contextual. Context = to weave together Contextual content weaves together what the organization knows and what the consumer wants.
When David Tennant first replaced Christopher Eccleston as Doctor Who, I was heartbroken. Luckily, the show’s other main character, Rose, mirrored my fears and sense of loss, and as she fell in love with Tennant’s version of the Doctor, so did I. Then, just a few short years later, David Tennant was replaced by Matt…
“What’s content strategy” is a tough question to answer concisely. You want to describe the process without making it sound like copywriting, or marketing, or (God forbid) a buzz word. Explaining content strategy is, in effect, explaining the difference between marketing and messaging. This is the struggle I face each year when I lead Atlas…
Branding isn’t Bollocks, by Mike Atherton What’s the message behind the messaging? The people who buy the products aren’t always the people who use the products Makes marketing and UX a mess Products get so complex that consultants get brought in so that users don’t have to use products Need begets new need – competitors…
This morning I got in the car, turned on the radio, and immediately remembered that I want to warch Suits on Thursday. There wasn’t a Suits commercial on the radio. There was something better: “Love Me Again” by John Newman was playing. This is a song that I couldn’t have named 24 hours ago. But USA has managed…
Sin City. The gambling capital of the world. Disney World for adults. The entertainment capital of the world. Lost Vegas. What happens in Vegas, stays in Vegas. Las Vegas. After a much anticipated visit last week, I am forced to conclude that Las Vegas is a city without a soul.
