Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Better suggestions through tagging: How Netflix deconstructs Hollywood, by Mike Hastings Mike works at Netflix (no relation to the CEO with the same last name). He suggests that channel surfing is intellectual, not lazy. The channel surfer identifies who’s on the screen, what else they’ve been in, how colorful the screen is and what that…
Practical Advice for the Future of Search, by Will Critchlow A cautionary tale: several EU countries have started legislating against what Google can put in search results. (We don’t see this in the US because of “fair use” copyrights and search results falling under “freedom of speech.”) So organizations such as a German publisher told…
Humans make search happen: Behavioral data to debunk SEO’s sullied reputation, by Deborah Carver and Katie Pennell Chapter 1: SEO’s reputation & how google works SEO has a bad reputation. SEO is a “necessary evil” 51% of traffic to websites comes from organic search Google is driven by robots mimicking humans Mirrors human behavior Search…
Making digital asset management a success, by Sam Schnepf and Corey Chimko Widen is a marketing technology company. They create products that help connect marketers. Digital asset management is the management, organization and distribution of digital assets from a central repository. DAM is a solution to manage digital assets in one place. Things to consider:…
Metadata is a Love Note to the Future, by Rachel Lovinger Metadata is in code, it’s in security, it is context, and it enables connections. It’s hard to convey that in a concise and powerful way. Rachel’s fiance (ooooooh!) had a slide “metadata is a love note to the future” which has now made the…
CMS Selection: the “C” is for “Content” by Anne Casson Goal: head for lunch with a better understanding of content requirements that go into choosing a CMS. A basic approach: Define the requirements Vendor shortlist Vendor evaluation (with a scorecard and checklist) We’ll focus on: defining the CMS requirements
