Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
The New Creative Breed, by Tina Cervera Social media has changed dramatically over the years. From 2007-2010 it was about community growth. Then it was about engagement, and now it’s about accomplishing business goals with social media just being a channel. They try to tell stories that are relevant, for specific people, through specific channels.
Influencing the Influencers: Building a Contributor Network from the Ground Up, by Kim Higdon The problem: They had great assets, but no stories behind them. They had food photos, activity photos, lots of proof that people have a good time in AZ (which they were selling). They evaluated what they had: A huge community of…
Last Friday, at Confab Central, I has the pleasure of hearing Nilofer Merchant prepare us for the future. Her advice was simple: “Stop saying ‘if it happens,’ and start asking ‘how will I handle it?’” What Nilofer was getting at is that we need to embrace a new mindset. Technology is perpetually advancing, at a…
I love when I can go to one place and find a bajillion useful sites. For example. I’m a big fan of Jon Colman’s Epic List of Content Strategy Resources as well as Megan Whalin’s UI Content Resources. So I decided to create my own. Here’s a set of content and copywriting resources. It’s designed for…
