Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
One of the hardest things to teach in a consulting space is how to ask questions. Yet our work as content strategists requires it. We need to get our clients, our users, and others talking in order to learn about them. We need them to tell us their hopes, dreams, goals, struggles, the words they…
I worked on a recent project with very enthusiastic stakeholders. They were very hands on, and we had many long requirements, strategy, and design discussions to come to consensus and take in feedback. Plus, they loved the design recommendations! AND they were on board with the content strategy! As a result they kept our team…
