Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Today I had an interesting question from a client, concerned about people leaving their site. “Most of our users visit a site multiple times before they’re ready to purchase. But all of the wireframes and user flows you’ve shown us direct people to call us or purchase. What do we do about people who aren’t…
While there are more and more UX and content strategy courses available, there are few better ways to learn about specific topics and improve skills than attending conferences. But conferences take time to attend, and for many people conferences are overwhelming, overstimulating, and not worth the time and money. How can you make sure your next conference…
If you search “depression” on the App Store, you’ll find over 500 apps. They promise everything from relieving symptoms of depression to “curing” bipolar disorder. Unfortunately, there are almost no regulations on what can be published. And while some are fantastic, many others inadvertently hurt the very people they are trying to help. Why? In…
I’m catching up on Agents of Shield. No spoilers, I promise, but FYI there’s an Android who looks human in a Season 4 episode. She’s a nearly-perfect humanesque Android, and her creator pronounces she has come “through the Uncanny Valley and out the other side!” She’s any techie’s dream creation – ideally, the future of UI….
When Jason Levin and I published our article, Mobile First Is Just Not Good Enough: Meet Journey-Driven Design, the responses were largely negative. They ranged from “this is obvious – why publish it?” to “mobile first is very important! Why are you denigrating it?” We didn’t respond to most of these comments, though in my…
I worked on a recent project with very enthusiastic stakeholders. They were very hands on, and we had many long requirements, strategy, and design discussions to come to consensus and take in feedback. Plus, they loved the design recommendations! AND they were on board with the content strategy! As a result they kept our team…
What is structured content? And who cares? Content Strategists Care About Structured Content At this year’s CS Forum in Melbourne, Rachel Lovinger gave a brilliant talk about 10 (well, 8) things she has learned in 10 years as a content strategist. It inspired me. I started thinking about what content strategists know, compared to what…
It’s been three years since UX Kitteh made us laugh, and cry, and feel understood in the UX world. I was recently revisiting my own UX Kitteh contribution, and realized that I now own kittehs of my own. So I can create UX Kittehs based off their actions! Here they are, Nikki and Sim, putting…
This site has gotten a fair amount of notice lately. It’s mostly due to my live blogging at conferences such as Confab, LavaCon, and Congility. I’m thrilled! I love that I’m creating something valuable for others, and of course I’m happy to be promoted… but I’m always a bit disconcerted when someone thanks me for…
“Everybody thinks they have good taste and a sense of humor but they couldn’t possibly all have good taste.” -Marie, “When Harry Met Sally” Nora Ephron wrote (fictional) Marie’s line in 1989, a gentle reminder to the world that we all think our personal opinions are the right opinions. In a recent A List Apart…
