Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Tree testing and card sorting are often the best types of research for content strategists. We love seeing what our audience thinks about terminology, hierarchy, and categorization. But sadly, I’ve been in many a research phase where we looked at the results and had more questions than answered. “Was that a problem because we used…
“There exists a new upper class that’s completely disconnected from the average white American and American culture at large, argues Charles Murray, a libertarian political scientist and author.” –Do You Live in a Bubble? (PBS) I live in a bubble. I have a career I chose and love. My friends are informed and enjoy political…
On a sunny May afternoon in 2010, I met Dorian. Dorian was a web developer at a small agency, with a wife and two children at home. He spent an hour or two each day online. He mostly visited sites like Reddit and Delicious (remember back when Delicious was popular?) but rarely contributed to either…
