Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Yoast and I are in a fight. It began this morning, when I began using the Yoast SEO plugin in WordPress for a new client’s site. Our conversation went something like this: Me: Hi Yoast! Yoast: Hi! You should add a focus keyword for this page. Me: Great idea. I’ll add the keyword I think…
What does it mean to write for localization? We live in a global world, and that means we need to do more than translate content for other audiences. What is a global world? It’s a world where your target audience may look, sound, and even think differently than it used to. They don’t just need…
