Articles

Content Strategy in Healthtech turns Information into Knowledge

Hari Tsoukas, an expert in organizational studies at the University of Cyprus, highlights the distinction between “information” and “knowledge.” Information, he wrote, “consists of objectified, decontextualized, time-less, impersonal, value-free representations,” whereas knowledge is “context-dependent, personalized, time-bound, and infused with values.” Robert Wachter, The Digital Doctor In 2017, Dr. Robert Wachter published The Digital Doctor. Shortly…

Continue Reading

Invisible Personalization

Why is personalization invisible? I believe it has something to do with how humans think of themselves. People tend to think of themselves (ourselves) as in control. This is particularly true when things are going well. For example: When someone has a successful business they rarely acknowledge how much of success is based on luck….

Continue Reading

Goldilocks Effect and Health

When Goldilocks tasted Baby Bear’s porridge, how did she know it was just right? Papa Bear’s porridge was too hot. Mama Bear’s was too cold. If Goldilocks had tasted Baby Bear’s porridge first, she might have found that too hot or cold as well. But being third, and knowing it was in the middle of…

Continue Reading

Can UX Design Change Behavioral Heuristics?

Behavioral heuristics are mini short-cuts our brains take. Recently I’ve been wondering if those heuristics can be changed. A little background… In Thinking Fast and Slow, Daniel Kahneman explores two types of thinking. First there is “System 1”, or what some people might call instinct. System 1 is heavily influenced by heuristics. Then there’s “System…

Continue Reading

Personal and Professional Values

What do you value in life, and how does that come across in your work? The values we hold close to us don’t force us to do anything. But personal and professional values impact how we feel when we act. Sometimes guilt and shame are motivated by cultural factors. But often those feelings actually come…

Continue Reading

Health Mindset Matters, so Health Language Matters

How does a health mindset affect health behaviors? This was the question asked at Mindset 2021, where Dr. Alia Crum spoke on Harnessing Mindset in 21st Century Healthcare. In Dr. Crum’s talk, she explained: A mindset is a core assumption about a domain or category that orients us to a particular set of expectations, attributions,…

Continue Reading

How can Content Strategists Address Racism in Healthcare?

What can content strategists do to address racism and place-ism in healthcare? In J. Nwando Olayiwola’s TEDx talk Combating Racism and Place-ism in Medicine, she speaks to the serious problem of racism in medicine. Racism leads to higher mortality rates and poorer care for black men and women. For example, health professionals assume black patients…

Continue Reading

Live from HXD: You are the Future of Health Equity

You are the Future of Health Equity, by Daniel Burje Chonde What are the problems facing DEI groups? Competiting priorities Limited resources The people doing the work often lack the tech/business/design skills Equality vs equity Equality is giving the same thing to everyone. Equity is giving different things to different people based on their needs….

Continue Reading