Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Designing Empathetic Virtual Clinical Trials, by Leemor Yuravlivker Design thinking can be applied to any problem to create a solution iteratively, impactfully, and innovatively. And the key to success of clinical trials in the future will be designing them to meet patients where they are. Pain points of clinical trials Leemore is at MSK and…
Meet CLAiRA with Purpose, by Abran Maldonado Abran turns pop culture into curriculum. Everything he does has social purpose. Now he’s founded Create Labs, creating opportunities for young people to touch technology. How can AI help social purpose? AI can take our jobs, but it can also do a lot of good. AI for social…
Superpowers for Designing and Thriving in Constant Change, April Rinne Constant change in 2020, 2021, 2022. Covid, social needs, war. Plans today look very different from 2 years ago. How do you relate to change? How do you think about change? Most importantly, how do you design (responsibly) for change ahead. We’re going to explore…
I hear a lot about how UX can improve “user engagement”. It sounds great – you want people to use something, so it needs to engage them. But the more we use it, the less clearly we define it. Usability Geek talks about gamification as the secret to engagement. Meanwhile, UX Collective has 7 rules…
Where will you find Marli in 2022? After a few years with no flights and few talks, I’m looking forward to more conferences this year. That means a little more travel, and a lot more fun. Come join me! Why attend conferences? For me there are several reasons to go to conferences. I am inspired…
I love intelligent content. My favorite thing is the name: intelligent. When you see content that’s broken out into small chunks, it can seem disjointed. But to be intelligent, the content isn’t just in small pieces. It has metadata. That’s what gives it context. Today I saw a great example of chunked content that was,…
Over the years I’ve worked with many content management systems (CMSs) and seen many lists of CMS requirements. I’ve read Deane Barker‘s (phenomenal) book Things You Should Know, as well as numerous blog posts, and even helped a few organizations migrate from one CMS to another. Yet when my team began discussing the ideal CMS…
Stories dictate our lives. For proof, I offer this: it’s a well-known fact that medical students in their residences spend more time in the hospital than out. A 100hr week is normal, even though the lack of sleep is very dangerous. But why? The short term answer, which I found from the book Why We…
In 2011, Matt Cutts gave a TED talk called: Try Something New for 30 Days. In it, he speaks to a way of setting and achieving goals: doing something new for 30 days. But the catch is that at the end of 30 days, Cutts moves on to something new. When I think of my…
In a short, to-the-point article from Becker’s Hospital Review, science journalist Georgina Gonzalez listed out 6 challenges with telehealth. I read with interest, wondering to myself: can content strategy improve telehealth? 6 Challenges with telehealth The article is so short, I can share the meat of it right here: 1. Many medical issues are best…
