Content Strategy Articles

Content Strategy in Healthtech turns Information into Knowledge

HealthcareMarli MesibovJuly 20, 20210

Hari Tsoukas, an expert in organizational studies at the University of Cyprus, highlights the distinction between “information” and “knowledge.” Information, he wrote, “consists of objectified, decontextualized, time-less, impersonal, value-free representations,” whereas knowledge is “context-dependent, personalized, time-bound, and infused with values.” Robert Wachter, The Digital Doctor In 2017, Dr. Robert Wachter published The Digital Doctor. Shortly…

Invisible Personalization

What is UXMarli MesibovJune 28, 20210

Why is personalization invisible? I believe it has something to do with how humans think of themselves. People tend to think of themselves (ourselves) as in control. This is particularly true when things are going well. For example: When someone has a successful business they rarely acknowledge how much of success is based on luck….

Competing Behavior Change Techniques: How do You Choose?

Behavior ChangeMarli MesibovJune 23, 20210

How do you choose which behavior change techniques to use in an intervention? The list of 93 behavior change techniques (categorized into 16 groups) can be overwhelming, and they don’t even include a full list of biases and heuristics. So where do you start? Not all BCTs and biases/heuristics work well together. Take, for example,…

Goldilocks Effect and Health

Behavior ChangeMarli MesibovJune 2, 20210

When Goldilocks tasted Baby Bear’s porridge, how did she know it was just right? Papa Bear’s porridge was too hot. Mama Bear’s was too cold. If Goldilocks had tasted Baby Bear’s porridge first, she might have found that too hot or cold as well. But being third, and knowing it was in the middle of…

Can UX Design Change Behavioral Heuristics?

Behavior ChangeMarli MesibovMay 10, 20210

Behavioral heuristics are mini short-cuts our brains take. Recently I’ve been wondering if those heuristics can be changed. A little background… In Thinking Fast and Slow, Daniel Kahneman explores two types of thinking. First there is “System 1”, or what some people might call instinct. System 1 is heavily influenced by heuristics. Then there’s “System…

Change that Feels Good Now, and Self-determination Theory

Behavior ChangeMarli MesibovMay 3, 20210

“We often think of adopting good healthy practices for the future. But what you come to realize, is that abiding by health habits can feel good now. Doing good feels good.” @drsanjaygupta A few weeks ago I had the good luck to attend Mad*Pow’s Health Experience Design conference and hear Dr. Sanjay Gupta. His explanation…

Personal and Professional Values

Personal LifeMarli MesibovApril 27, 20210

What do you value in life, and how does that come across in your work? The values we hold close to us don’t force us to do anything. But personal and professional values impact how we feel when we act. Sometimes guilt and shame are motivated by cultural factors. But often those feelings actually come…

Health Mindset Matters, so Health Language Matters

How ToMarli MesibovApril 19, 20210

How does a health mindset affect health behaviors? This was the question asked at Mindset 2021, where Dr. Alia Crum spoke on Harnessing Mindset in 21st Century Healthcare. In Dr. Crum’s talk, she explained: A mindset is a core assumption about a domain or category that orients us to a particular set of expectations, attributions,…

How can Content Strategists Address Racism in Healthcare?

How ToMarli MesibovApril 12, 20210

What can content strategists do to address racism and place-ism in healthcare? In J. Nwando Olayiwola’s TEDx talk Combating Racism and Place-ism in Medicine, she speaks to the serious problem of racism in medicine. Racism leads to higher mortality rates and poorer care for black men and women. For example, health professionals assume black patients…

Live from HXD: You are the Future of Health Equity

Live BloggingMarli MesibovApril 7, 20210

You are the Future of Health Equity, by Daniel Burje Chonde What are the problems facing DEI groups? Competiting priorities Limited resources The people doing the work often lack the tech/business/design skills Equality vs equity Equality is giving the same thing to everyone. Equity is giving different things to different people based on their needs….