Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
How to be a writer in a world of structured content,Fabrizio Ferri Benedetti Who is a writer? Doesn’t necessarily know anything about DITA Not a programmer Good at creating content Might know SEO, and can write for the web Content: the backbone of the web
Workflow that Works under Pressure, by Jeff Eaton Content is everything for some organizations Content as the product – organizations produce content Lots of it, consistently It’s dynamic It’s often time-sensitive Jeff has a lot of feelings about this. We adapt to the tools we’re giving Jeff had a friend with a “potato” button on…
Branding isn’t Bollocks, by Mike Atherton What’s the message behind the messaging? The people who buy the products aren’t always the people who use the products Makes marketing and UX a mess Products get so complex that consultants get brought in so that users don’t have to use products Need begets new need – competitors…
A World with Fewer Walls, by Noz Urbina Overt selling has given way to problem solving. Sweeping statements have given way to conversation-like messages -Robert Rose Silos are a general metaphor for “separation” A lack of understanding A lack of communication A lack of usability
