Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Influencing the Influencers: Building a Contributor Network from the Ground Up, by Kim Higdon The problem: They had great assets, but no stories behind them. They had food photos, activity photos, lots of proof that people have a good time in AZ (which they were selling). They evaluated what they had: A huge community of…
Next Level of Collaboration: The Future of Content & Web Design, by Rebekah Cancino Work used to be simple. It was tangible and had clear edges. (quote from @kerry_anne) – but now everything has changed. No matter where a customer is experiencing content, it’s all part of the brand experience. More and more of our…
How to Convince Your Boss to Invest in Content Marketing, by Arnie Kuenn Arnie’s team does content marketing workshops, and frequently hears students afterwards asking “I can’t get our management to see the potential in this.” The problem: using words like “blogging” or “social media” or “content marketing” or “inbound marketing” doesn’t work. The solution:…
Taking Messenger from a Feature to a Standalone App, by Marissa Phillips The Facebook Messenger app has been around for awhile, but no one bothered using it, because it was the same as what already existed on Facebook. Textceptional They focused on being “textceptional” – as close to texting as possible. To start, the mobile…
Your Complete A-Z Guide to Personal Branding, by Barry Feldman The benefits of a powerful personal brand: A steady stream of clients More prestige “Think of your blog a self-directed professional development” Ann Handley” “To best understand social media you need to become a part of the communities”Neal Schaffer “Never forget about your personal brand….
CSA: Closing the Gap on the Adaptive Content Challenge, by Don Day Why so much emphasis on adaptive content? Content should be easy to find! Content should be reusable – it’s not a tea bag. Content should be timeless. There are a lot of factors determining what content is presented: The technical, cultural (think jokes…
Do More with Less Using Content Pillars, by Amy Higgins When you’re trying to do a full content strategy process alone, it’s easy to get stuck in the details and lose the big picture. We need to figure out what the sun is for the project. What is the sun/what is providing the energy? What…
Interview: Content Design – Working Together for an Elegant User Experience, by Dave Lippman and DeAnn Wright DeAnn: How did your intro to content strategy start? Dave: My experience started with content, and a fundamental thing was ensuring content strategists understood the problem, before they began crafting the experience. I still look back at that….
Onramp: Making the Case for Author Experience, by Rick Yagovich Three things: What is “author experience?” Why is it an imperative? The value of author experience for the whole organization. What’s the purpose of a CMS?
Scalable Content Strategy: Nice Thought or Viable Vision?, by Colleen Jones A two-step model for creating an operational content strategy. FootSmart was trying to help clients understand that they needed more than just sneakers Created additional content Linked that content to their sneakers SEO increased as a result 36% increase in weekly sales
