Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
CMS Selection: the “C” is for “Content” by Anne Casson Goal: head for lunch with a better understanding of content requirements that go into choosing a CMS. A basic approach: Define the requirements Vendor shortlist Vendor evaluation (with a scorecard and checklist) We’ll focus on: defining the CMS requirements
Workflow that Works under Pressure, by Jeff Eaton Content is everything for some organizations Content as the product – organizations produce content Lots of it, consistently It’s dynamic It’s often time-sensitive Jeff has a lot of feelings about this. We adapt to the tools we’re giving Jeff had a friend with a “potato” button on…
